The Liverpool Hotel industry, has a new very serious contender, Serviced apartments or as they are more commonly known on the continent Apart hotels. Hotels have become too secure in their position as the undisputed accommodation provider and as most of the Liverpool Hotel groups are owned by large organisations or shareholders hell bent on beating last year’s figures, it sadly leaves their guest to foot the bill.
Liverpool Hotels have taken the skill of taking what you thought was your final bill to a whole new level, there is always an extra cost for something that you have eaten or watched, at Signature living, films, wi-fi, bread, milk, butter, extra towels and even PS3 are all free of charge. When was the last time the Hotel of your choice greeted you with a free gift to show their appreciation for choosing their establishment over their competitors, when was the last time you were spoken to by anyone from their management team asking you how you were enjoying your stay.
Hotels have become far too sterile in their approach, using their front desk as a conveyor belt of clients, and sadly with their brisk check in procedure they lose the only real opportunity that they have to spend a little time with you to explain about the treasures of their hotel and their City. They simply take your card swipe it and tell you how you can find your room. At Signature we take pride in our inductions taking every opportunity to befriend our customer, we believe the more knowledge that we can convey to our client the more they will enjoy their stay.
Serviced apartments in my view and judging by all the various views that are shared on Booking.com and Trip Advisor proves that it is a view that is shared by our guests, have advantages over Liverpool Hotel’s such as, more space, a fully integrated kitchen giving you the flexibility to stay in and enjoy a home from home experience, our costs per person are so much lower. All in all we give you a much more flexible lower priced quality option.
The proof of how our clients measure our accommodation compared to Liverpool Hotel’s can be found on Trip Advisor which is the largest Hotel review website in the World, with over 40 million reviews, it is the largest website of its kind.
You will always find the truth on this site, the reviews are written by you for you. For the first time as a result of Trip Advisor people can now judge a Liverpool Hotel via a true source, it no longer matters how deep the corporations pockets run, the glamorous commercials should not be the deciding factor in your decision on where to stay, you now have review sites to help you make the right decision based on factual information.
The Vault, which was built in 1810 and was the first Masonic Lodge in the North West, before it became a bank in 1818.
This area was once the basement to the Masonic bank, with all of it’s original features, such as various Vaults and even the original range cooker, not to mention a catacomb of Vaults, the ultimate area for your Liverpool Hotel.
Signature Hotel, which is also ideal for your Liverpool Hotel, was built in 1884, has it’s own Bar, Club and Restaurant.
Our Victoria Street site, first opened it’s doors as a warehouse that stored coffee beans in 1854 and now has 12 stunning apartments. Which is also ideal for small Liverpool Hotel.
Liverpool is a city very much on the up, in the last 5 years the amount of large corporate hotel beds have increased 5 fold, it would stand to reason that the Liverpool Hotel groups would be positioned at the very top of hotel review websites, leaving the much smaller Apart Hotel operators languishing near the bottom after all they have all the money and experience. Amazingly this is not the case, Apart Hotel’s have secured the top 5 positions for accommodation in the city of Liverpool.
Signature Living with over 120 reviews is currently running at 99.8% and yet the much larger players such as The Hilton are languishing far behind, as are other Liverpool Hotel’s with just 83%, which is around the Liverpool accommodation average. I have thought long and hard on this subject, how can Apart Hotels be so far ahead of their competition after all certainly the local operators such as Signature Living have only been trading for just 2 years and I certainly do not have the cash at my disposal like the corporations do. I believe Liverpool Hotel have become aloof, and sadly are now run by accountants, accommodation providers need to have contact with their clients, but contact costs money.
Liverpool Hotel groups are owned by large companies, who always need to drive up their profitability, they have opted to do this through any possible means, if you watch a film there’s a cost, you use their wi fi there’s a cost and so on.
At Signature our goal is to be the best Apart hotel in the very heart of Liverpool’s vibrant city and in doing so keeping Liverpool Hotel’s where they are languishing at the foot of the table holding onto their profits.
Signature’s Spectacular plan for Stanley Streets Print Building
Signature Living reveal plans for apart-hotel, restaurant, bar and nightclub on Stanley Street and Mathew Street
Signature Living announced the acquisition of The Print Building on Liverpool’s Mathew Street today and unveiled plans for a multi-million pound project that will see the building transformed into contemporary luxury apart-hotel as well an exclusive restaurant, members only bar and nightclub.
The new development will give a face-lift to a landmark building in one of Liverpool’s main tourist hotspots. Work is scheduled to begin on the project in early December with an estimated completion date of March 2013. The project will be a major boost to the city economy and will create over thirty jobs.
This latest venture from Signature Living continues the ongoing expansion of the business which was started by Lawrence and Katie Kenwright with just one apartment in Liverpool city centre in 2008. Earlier this year they renovated and re-opened in the former Masonic Bank building on Bold Street as ‘The Vault’ comprising luxury apartments complete with five star facilities that include whirl pool baths, cinema screens as well as a function room spread over 3,000 square feet.
Trip Adviser UK have ranked Signature Living’s offer as amongst the best in the country resulting in the company being in high demand with visitors to the city. The Bold street venue has been a hit with a celebrity clientele too, while the rich and tastefully decorated surroundings have been used as the backdrop for a number of high profile photo shoots.
The new Mathew Street project sees Signature Living upping its game once again as it promises to be one on the most spectacular destinations to stay in the North West.
Signature Living Director Katie Kenwright said:
“Our apartments on Victoria Street and Bold Street have captured the imagination of visitors to the city looking for somewhere new and different to stay. They’ve been extremely successful but now we’re upping our game and expanding to create a luxury apart-hotel including a restaurant, members only bar and nightclub.
Exclusivity is the order of the day where our Mathew Street project is concerned. We will tastefully transform a building which has been in desperate need of restoration for quite some time and our plans will help breathe new life into one of Liverpool’s main tourist areas as well as providing a boost to the local economy.”
To see more of our stunning accommodation, please click the following links to view videos of our rooms
For bookings and inquiries please visit our website http://www.signatureliving.co.uk/
Feel free to read feedback and reviews from our guests on our TripAdvisor page by following the link below.
Have a look at our newest Party venue http://www.signatureliving.co.uk/function-room/club-liverpool/